THE K-NEW PROJECT

K-NEW IS A PROJECT THAT CAME OUT OF THE PANDEMIC. CREATING THE FIRST PIECE OF CLOTHING WITH A MASK INTEGRATION.

I WAS CONTACTED AS A CREATIVE CONSULTANT. MY WORK CONSISTED IN BUILDING THE BRAND´S IDENTITY AND STRATEGY. 
EVENTUALLY I BECAME PART OF THE PROJECT AS THE CREATIVE MIND. A PART FROM THE BRANDING, MY ROLE WILL BE TO DEVELOP THE VISUAL COMMUNICATION AND STRATEGY. THIS PROJECT IS UNDER CONSTRUCTION AND WE ARE IN THE PROCESS OF PRESENTING THE FIRST COLLECTION FOR THE PUBLIC IN APRIL 2022.

















                              





















 CAMPAIGN FOR POP-UP 

                               

HERE IS MY FIRST DRAFT OF THE INSTAGRAM STRATEGY AND HOW IT VISUALLY LOOKS LIKE.

CHECK THE INSTAGRAM HERE