THE LUCID PROJECT

AT FIRST THE FOUNDERS OF THE PROJECT CONTACTED AS A CREATIVE CONSULTANT. MY WORK WAS TO DEVELOP THE BRAND´S IDENTITY.

We aim revolutionising the way creative content is produced and distributed. We are calling into question the way traditional agencies/companies are structured. As ambitious thinkers with abstract methods we are the new norm. We observe, then think, then create.

Bold visualisation and concrete expression
Construct, shape and invent
Dale duro al futuro
Experimentation with explanation
Focus or fuck us
Gifted to get lost
Here and there and then and now
ideAS VS IDEALS
JUMPING AND PUMPING
KILLING IT
LET US SHOW YOU
MINDFUCKERS AND MINDBLOWERS
NO PARE SIGUE SIGUE
OBSERVATION AND PERCEPTION
PROCESSING PROGRESS
QUESTION THE ANSWER
RESTLESS STATE
SOMEHOW SURVIVING THE VIRUS
THE NERVOUS SYSTEM OF DESIGN
UNTITLED COMMUNICATION
V.I.P VISION INTUITION PLEASURE
WE ARE ALL ON A JOURNEY
X THE UNKNOWN
YET LUCID
ZOOM TILL BOOM

  

AMBITIOUS ANARCHIST WITH ABSTRACT METHODS
BOLD VISUALISATION AND CONCRETE EXPRESSION
CONSTRUCT, SHAPE AND INVENT
DALE DURO AL FUTURO
EXPERIMENTATION WITH EXPLANATIO
FOCUS OR FUCK US
GIFTED TO GET LOST
HERE AND THERE AND THEN AND NOW
IDEAS VS IDEALS
JUMPING AND PUMPING
KILLING IT
LET US SHOW YOU
MINDFUCKERS AND MINDBLOWERS
NO PARE SIGUE SIGUE
OBSERVATION AND PERCEPTION
PROCESSING PROGRESS
QUESTION THE ANSWER
RESTLESS STATE
SOMEHOW SURVIVING THE VIRUS
THE NERVOUS SYSTEM OF DESIGN
UNTITLED COMMUNICATION
V.I.P VISION INTUITION PLEASURE
WE ARE ALL ON A JOURNEY
X THE UNKNOWN
YET LUCID
ZOOM TILL BOOM