ELABORATION OF THE LOOKBOOK
COR FROM A TO Z.
MIND-BLOWING COLLABORATION
WITH COR VINTAGE USING ONE
CONCEPT/WORD  PER LETTER
OF THE ALPHABET.

EACH CONCEPT WAS PREVIOUSLY
PICKED TO FIT THE UNIVERSE OF
COR VINTAGE. AFTER DEFINING
THE A-Z , WE FELT THE NEED TO
TAKE IT FURTHER. HOW? BY 
VISUALLY TRANSLATING EACH
LETTER IN A VISUAL CONCEPT.

AS THE CREATIVE DIRECTOR AND
PRODUCER OF THE PROJECT, I
DECIDED TO INVOLVE THE LOCAL
CREATIVES - PHOTOGRAPHS, ART
DIRECTORS, STYLISTS, MUA,
MODELS...

IN TOTAL FOR THE 26 LETTERS,
I BUILT 26 CONCEPTS,
THE PHOTOSHOOTS WERE DIVIDED
BETWEEN 6 PHOTOGRAPHERS,
3 ART DIRECTORS, 
4 STYLISTS, 4 MUA.
WE CHECKED 13 LOCATIONS 
BETWEEN 9 MODELS.

 HERE IS AN OVERVIEW
OF OUR WORK.