YOU, ME & CONDOM

MY WORK CONSISTED IN BUILDING A CAMPAIGN RELATED TO
SAFE SEX. 

A NEW APPROACH TO RAISE AWARENESS ABOUT STIS.
A SIMPLE, CLEAR AND VISUAL MESSAGE
REFERING TO YOU, YOUR PARTNER AND A CONDOM.
THE DYNAMIC TONE OF VOICE SHOWS THAT BEING
CONSCIOUS DOESN´T MEAN BEING BORING. WILLING TO
MAKE THE USE OF A CONDOM A NORM.
RELEVANT CONTENT IN AN ENGAGING, APPEALING AND
CREATIVE WAY CAN BE POWERFUL AND EVOCATIVE MOTIVATOR.
FOR THIS PROJECT I ELABORATED THE CONCEPT,
AND DEVELOPED THE CAMPAIGN .