NURMANICH

I WAS ASKED TO HELP WITH THE ENTIRE CONCEPT FROM THE NAMING TO THE ENTIRE BRANDING STRATEGY AND IDENTITY OF NURMANICH, AN INNOVATIVE PROJECT PRODUCT DESIGN MADE OF PAPIER MACHÉ AND CERAMICS.

FROM BUILDING THE ENTIRE BRAND INDENTITY TO THE INSTAGRAM STRATEGY, I WORKED SIDE BY SIDE WITH MY CLIENT UNTIL THE LAUNCH OF HER FIRST COLLECTION OF OBJECTS. THIS INCLUDED THE CREATION OF A MANIFESTO, A SMALL VIDEO DOCUMENTARY AND VISUAL COHERENCE ON SOCIAL MEDIA BETWEEN CAPTIONS, HASHTAG, STORIES, HIGHLIGHTS AND IMAGES.